Effects of the use of English in non-English advertising contexts: An eyetracking approach


Thoma, Dieter



Additional URL: https://www.researchgate.net/publication/303802821...
Document Type: Conference or workshop publication
Year of publication: 2013
Book title: CCI Proceedings : Conference on Corporate Communication 2013, June 4 - 7, 2013, Baruch College/CUNY, New York, New York
The title of a journal, publication series: roceedings of the CCI Conference on Corporate Communication 2013
Page range: 159-168
Conference title: Conference on Corporate Communication 2013
Location of the conference venue: New York, NY
Date of the conference: 04.-07.06.2013
Publisher: Genest, Christina M.
Place of publication: New York, NY
Publishing house: CCI
Related URLs:
Publication language: English
Institution: School of Humanities > Anglistik I - Anglistische Linguistik (Tracy 1995-2019)
Subject: 400 Language, linguistics




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