Does Wikipedia matter? : the effect of Wikipedia on tourist choices


Hinnosaar, Marit ; Hinnosaar, Toomas ; Kummer, Michael E. ; Slivko, Olga


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URL: https://ub-madoc.bib.uni-mannheim.de/40519
URN: urn:nbn:de:bsz:180-madoc-405197
Document Type: Working paper
Year of publication: 2015
The title of a journal, publication series: ZEW Discussion Papers
Volume: 15-089
Place of publication: Mannheim
Publication language: English
Institution: Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
MADOC publication series: Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
Subject: 330 Economics
Classification: JEL: D29 , D80 , H41 , J60 , L17,
Keywords (English): Wikipedia , randomized treatment , online content , tourist visits
Abstract: We analyze the impact of information on Wikipedia on tourists' choices for travel destinations. Our results suggest a strong observational correlation between the amount of content on Wikipedia and tourist overnight stays. We propose a check of whether this correlation is causal. For that, we introduce randomized exogenous variation to articles' content. While our treatment is strong enough to affect content on the treated pages positively, we find no statistically significant effect of this treatment on tourist overnight stays.

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Hinnosaar, Marit ; Hinnosaar, Toomas ; Kummer, Michael E. ; Slivko, Olga (2015) Does Wikipedia matter? : the effect of Wikipedia on tourist choices. Open Access ZEW Discussion Papers Mannheim 15-089 [Working paper]
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