Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective


Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd



Document Type: Conference presentation
Year of publication: 2015
Conference title: European Marketing Conference
Location of the conference venue: Leeuwen, Belgium
Date of the conference: 26.-30.05.2015
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics
650 Management




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Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective. (2015) European Marketing Conference (Leeuwen, Belgium) [Conference presentation]


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