Investigating the Role of Continuity and Change in Sales Systems: An Ambidextrous Perspective

Document Type:	Conference presentation
Year of publication:	2015
Conference title:	European Marketing Conference
Location of the conference venue:	Leeuwen, Belgium
Date of the conference:	26.-30.05.2015
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018) Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics 650 Management

BASE: Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd

Google Scholar: Mühlhäuser, Stephan ; Homburg, Christian ; Vomberg, Arnd

ORCID: Mühlhäuser, Stephan, Homburg, Christian and Vomberg, Arnd

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