Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands?

Vomberg, Arnd

Document Type:	Conference presentation
Year of publication:	2014
Conference title:	European Marketing Conference
Location of the conference venue:	Valencia, Spain
Date of the conference:	02.-06.06.2014
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject:	330 Economics 650 Management

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ORCID: Vomberg, Arnd

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