Applying configurational theory to build a typology of ethnocentric consumers


Feurer, Sven ; Konya-Baumbach, Elisa ; Woodside, Arch


DOI: https://doi.org/10.1108/IMR-03-2014-0075
URL: http://www.emeraldinsight.com/doi/full/10.1108/IMR...
Additional URL: https://espace.curtin.edu.au/bitstream/handle/20.5...
Document Type: Article
Year of publication: 2016
The title of a journal, publication series: International Marketing Review
Volume: 33
Issue number: 3
Page range: 351-375
Place of publication: Bradford ; Bingley
Publishing house: Emerald
ISSN: 0265-1335
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Feurer, Sven ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Woodside, Arch (2016) Applying configurational theory to build a typology of ethnocentric consumers. International Marketing Review Bradford ; Bingley 33 3 351-375 [Article]


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