Applying configurational theory to build a typology of ethnocentric consumers

Feurer, Sven ; Konya-Baumbach, Elisa ; Woodside, Arch G.

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Document Type: Article
Year of publication: 2016
The title of a journal, publication series: International Marketing Review
Volume: 33
Issue number: 3
Page range: 351-375
Place of publication: Bradford ; Bingley
Publishing house: Emerald
ISSN: 0265-1335
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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