The zero-price effect in a multicomponent product context

DOI:	https://doi.org/10.1016/j.ijresmar.2016.01.009
URL:	http://www.sciencedirect.com/science/article/pii/S...
Additional URL:	https://papers.ssrn.com/sol3/papers.cfm?abstract_i...
Document Type:	Article
Year of publication:	2016
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	33
Issue number:	3
Page range:	689-694
Place of publication:	Amsterdam
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Konya-Baumbach, Elisa

Google Scholar: Konya-Baumbach, Elisa

ORCID: Konya-Baumbach, Elisa

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