Bandwagon effect

Schmitt-Beck, Rüdiger

Document Type: Encyclopedic article
Year of publication: 2016
Book title: The international encyclopedia of political communication
Page range: 57-61
Publisher: Mazzoleni, Gianpietro
Place of publication: Chichester
Publishing house: Wiley Blackwell
ISBN: 978-1-11829075-0 , 978-1-11854155-5
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
School of Social Sciences > Politikwissenschaft, Politische Soziologie (Schmitt-Beck 2008-2023)
Subject: 320 Political science
Abstract: The term “bandwagon effect” denotes a phenomenon of public opinion impinging upon itself: In their political preferences and positions people tend to join what they perceive to be existing or expected majorities or dominant positions in society. It has been most intensely discussed with regard to elections and issue attitudes. Only in recent years have carefully designed studies succeeded in demonstrating that bandwagon effects really exist. However, the observed bandwagon effects have usually been rather weak, and contingent on specific conditions.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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