Setting up an online panel representative of the general population : the German Internet panel

Blom, Annelies G. ; Gathmann, Christina ; Krieger, Ulrich

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Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Field Methods
Volume: 27
Issue number: 4
Page range: 391-408
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publications
ISSN: 1525-822X , 1552-3969
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Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
School of Social Sciences > Methoden d. empirischen Sozialforschung insbes. Internet Panel Survey-Forschung (Juniorprofessur) (Blom 2012-2017)
Subject: 320 Political science
Abstract: This article looks into the processes and outcomes of setting up and maintaining a probability-based longitudinal online survey, which is recruited face-to-face and representative of both the online and the offline population aged 16–75 in Germany. This German Internet Panel studies political and economic attitudes and reform preferences through bimonthly longitudinal online interviews of individuals. The results presented here demonstrate that a carefully designed and implemented online panel can produce highquality data at lower marginal costs than existing panels that operate solely in a face-to-face mode. Analyses into the representativeness of the online sample showed no major coverage or nonresponse biases. Finally, including offline households in the panel is important as it improves the representation of the older and female segments of the population.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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