Basking in Reflected Glory? The Influence of Brand Equity on High Performance Work Systems


Vomberg, Arnd ; Homburg, Christian


Document Type: Conference presentation
Year of publication: 2017
Conference title: Strategic Management Society (SMS) Special Conference
Location of the conference venue: Milano, Italy
Date of the conference: 31.03.2017
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 650 Management




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Vomberg, Arnd ; Homburg, Christian Basking in Reflected Glory? The Influence of Brand Equity on High Performance Work Systems. (2017) Strategic Management Society (SMS) Special Conference (Milano, Italy) [Conference presentation]


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