Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM


Vomberg, Arnd ; Homburg, Christian



Document Type: Conference presentation
Year of publication: 2017
Conference title: AMA Winter Educators' Conference 2017
Location of the conference venue: Orlando, FL
Date of the conference: 18.02.2017
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 650 Management




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Vomberg, Arnd ; Homburg, Christian Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM. (2017) AMA Winter Educators' Conference 2017 (Orlando, FL) [Conference presentation]


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