Basking in Reflected Glory? On the Influence of Brand Equity on Strategic HRM

Document Type:	Conference presentation
Year of publication:	2017
Conference title:	AMA Winter Educators' Conference 2017
Location of the conference venue:	Orlando, FL
Date of the conference:	18.02.2017
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject:	650 Management

BASE: Vomberg, Arnd ; Homburg, Christian

Google Scholar: Vomberg, Arnd ; Homburg, Christian

ORCID: Vomberg, Arnd

; Homburg, Christian

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