How Does Brand Equity Affect SHRM?


Vomberg, Arnd ; Homburg, Christian


Document Type: Conference presentation
Year of publication: 2016
Conference title: Academy of Management Annual Meeting
Location of the conference venue: Anaheim, CA
Date of the conference: 09.08.2016
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 650 Management




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Vomberg, Arnd ; Homburg, Christian How Does Brand Equity Affect SHRM? (2016) Academy of Management Annual Meeting (Anaheim, CA) [Conference presentation]


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