Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations

Schuhmacher, Monika C. ; Kuester, Sabine ; Hultink, Erik Jan

Additional URL:
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: The Journal of Product Innovation Management
Volume: 35
Issue number: 1
Page range: 106-124
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item