Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations


Schuhmacher, Monika C. ; Kuester, Sabine ; Hultink, Erik Jan


DOI: https://doi.org/10.1111/jpim.12379
URL: https://www.researchgate.net/publication/316004828...
Additional URL: http://onlinelibrary.wiley.com/doi/10.1111/jpim.12...
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Journal of Product Innovation Management
Volume: 35
Issue number: 1
Page range: 106-124
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. Journal of Product Innovation Management Oxford 35 1 106-124 [Article]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item