Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations

DOI:	https://doi.org/10.1111/jpim.12379
URL:	https://www.researchgate.net/publication/316004828...
Additional URL:	http://onlinelibrary.wiley.com/doi/10.1111/jpim.12...
Document Type:	Article
Year of publication:	2018
The title of a journal, publication series:	The Journal of Product Innovation Management
Volume:	35
Issue number:	1
Page range:	106-124
Place of publication:	Oxford
Publishing house:	Wiley-Blackwell
ISSN:	0737-6782 , 1540-5885
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Hultink, Erik Jan

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Hultink, Erik Jan

ORCID: Schuhmacher, Monika C., Kuester, Sabine

and Hultink, Erik Jan

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