How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity


Albrecht, Carmen-Maria ; Häger, Pietro


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DOI: https://doi.org/10.15444/gmc2016.02.05.01
URL: https://ub-madoc.bib.uni-mannheim.de/42158
URN: urn:nbn:de:bsz:180-madoc-421588
Document Type: Conference or workshop publication
Year of publication: 2016
Book title: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings
Page range: 173-174
Conference title: 2016 Global Marketing Conference
Location of the conference venue: Hong Kong, Hong Kong
Date of the conference: 21.-24. July 2016
Author/Publisher of the book
(only the first ones mentioned)
:
Kim, Juran
Place of publication: Hong Kong
Publishing house: GMC
ISSN: 1976-8699
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Albrecht, Carmen-Maria ; Häger, Pietro How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity. Open Access Kim, Juran 173-174 In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, Hong Kong) [Conference or workshop publication]
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