How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity

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DOI:	https://doi.org/10.15444/gmc2016.02.05.01
URL:	https://ub-madoc.bib.uni-mannheim.de/42158
URN:	urn:nbn:de:bsz:180-madoc-421588
Document Type:	Conference or workshop publication
Year of publication:	2016
Book title:	2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings
Page range:	173-174
Conference title:	2016 Global Marketing Conference
Location of the conference venue:	Hong Kong, Hong Kong
Date of the conference:	21.-24. July 2016
Publisher:	Kim, Juran
Place of publication:	Hong Kong
Publishing house:	GMC
ISSN:	1976-8699
Publication language:	English
Institution:	Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject:	330 Economics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Albrecht, Carmen-Maria ; Häger, Pietro

Google Scholar: Albrecht, Carmen-Maria ; Häger, Pietro

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