The catbird seat of the sales force : how sales force integration leads to new product success

DOI:	https://doi.org/10.1016/j.ijresmar.2016.08.008
URL:	http://www.sciencedirect.com/science/article/pii/S...
Additional URL:	https://www.researchgate.net/publication/308040305...
Document Type:	Article
Year of publication:	2017
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	34
Issue number:	2
Page range:	462-479
Place of publication:	Amsterdam
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas

Google Scholar: Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas

ORCID: Kuester, Sabine

, Homburg, Christian and Hildesheim, Andreas

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item