The catbird seat of the sales force : how sales force integration leads to new product success


Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas


DOI: https://doi.org/10.1016/j.ijresmar.2016.08.008
URL: http://www.sciencedirect.com/science/article/pii/S...
Additional URL: https://www.researchgate.net/publication/308040305...
Document Type: Article
Year of publication: 2017
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 34
Issue number: 2
Page range: 462-479
Place of publication: Amsterdam
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Article]


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