Essays on marketing and online social networks

Lanz, Andreas U.

EssaysOnMarketingAndOnlineSocialNetworks_2017_Lanz.pdf - Published

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URN: urn:nbn:de:bsz:180-madoc-423812
Document Type: Doctoral dissertation
Year of publication: 2017
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Stahl, Florian
Date of oral examination: 2 June 2017
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics
Subject headings (SWD): Online-Marketing
Keywords (English): Online Marketing
Abstract: Based on unique datasets of the world's largest music and audio platform, this dissertation sets out (1) to investigate optimal seeding policies (e.g., as a creator of music) and (2) to create a managerial framework for early-stage investments in creators (e.g., as a record label).

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

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