User requirements for location based services : an analysis on the basis of literature

Bauer, Hans H. ; Reichardt, Tina ; Schüle, Anja

W094_User Requirements for Location Based Services.pdf - Published

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URN: urn:nbn:de:bsz:180-madoc-424803
Document Type: Working paper
Year of publication: 2005
The title of a journal, publication series: Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung
Volume: W094
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
ISBN: 3-89333-336-3 , 978-3-89333-336-3
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Abstract: The high global penetration of mobile telephony provides a strong basis for the development and diffusion of mobile business applications. Especially for location based services, i.e. mobile services that consider the user’s current location to add value to the service provided, a high potential to become a major market success is seen. Nevertheless the development of mobile business and location based services has so far been lagging behind expert expecations. One of the reasons for this disappointing development is the failure of application developers to center their efforts on potential users and their needs and demands. The following paper therefore reviews the existing literature on user requirements in mobile business and location based services. A definition and characterization of location based services is given and a framework to categorize existing location based services is developed. Additionally, usefulness and usability are put in concrete terms as they are identified as the main determinants of end-user acceptance of location based services. Security concerns of potential users of location based services are analyzed and further limitations of the diffusion of location based services are discussed.

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