Determinants of customer benefits in business-to-business markets : a cross-cultural comparisonHomburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay
BASE:
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolas
;
Menon, Ajay
Google Scholar: Homburg, Christian ; Kuester, Sabine ; Beutin, Nikolas ; Menon, Ajay ORCID: Homburg, Christian ; Kuester, Sabine ![]()
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