Market-Oriented Management : A Systems-Based Perspective


Becker, Jan ; Homburg, Christian


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URL: https://ub-madoc.bib.uni-mannheim.de/42520
URN: urn:nbn:de:bsz:180-madoc-425207
Document Type: Working paper
Year of publication: 1998
The title of a journal, publication series: Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung
Volume: W025
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
ISBN: 3-89333-205-7 , 978-3-89333-205-2
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics
Abstract: Market orientation has received substantial academic and practitioner interest over the last decade. However, previous research has not addressed the issue how a company's management systems can be designed in a market-oriented way. Starting from a systemsbased perspective of management, the authors develop and validate a scale measuring the extent of market orientation of a business organization's management systems including the organization system, the information system, the planning system, the controlling system, and the human resource management system. Empirical results reveal a substantial positive impact of market-oriented management on market performance which in turn leads to financial performance.

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Becker, Jan ; Homburg, Christian (1998) Market-Oriented Management : A Systems-Based Perspective. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W025 [Working paper]
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