Get the show on the road: Go-to-market strategies for e-innovations of start-ups

DOI:	https://doi.org/10.1016/j.jbusres.2017.09.037
URL:	http://www.sciencedirect.com/science/article/pii/S...
Document Type:	Article
Year of publication:	2018
The title of a journal, publication series:	Journal of Business Research : JBR
Volume:	83
Page range:	65-81
Place of publication:	New York, NY
Publishing house:	Elsevier
ISSN:	0148-2963
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C.

Google Scholar: Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C.

ORCID: Kuester, Sabine

, Konya-Baumbach, Elisa

and Schuhmacher, Monika C.

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