Get the show on the road: Go-to-market strategies for e-innovations of start-ups

Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C.

Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 83
Page range: 65-81
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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