Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context

Janda, Sergej von

Document Type:	Doctoral dissertation
Year of publication:	2017
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Kuester, Sabine
Date of oral examination:	25 April 2017
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Subject headings (SWD):	Innovation , Capability-System , Marktentwicklung
Keywords (English):	Bottom of the pyramid (BOP) , Emerging markets , Innovation development , Capabilities , Capability development , Resource advantage theory , Reverse innovation , Product frugality , Scale development , Multi-method , Developing markets
Abstract:	The present dissertation provides two explorative studies (Studies 1 and 2), which add to the understanding of BOP innovation capability and reverse innovation, as well as one quantitative scale development study (Study 3), which develops a comprehensive conceptualization and operationalization of product frugality.

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von

Google Scholar: Janda, Sergej von

ORCID: Janda, Sergej von

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item