Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context

Janda, Sergej von

Document Type: Doctoral dissertation
Year of publication: 2017
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 25 April 2017
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Subject headings (SWD): Innovation , Capability-System , Marktentwicklung
Keywords (English): Bottom of the pyramid (BOP) , Emerging markets , Innovation development , Capabilities , Capability development , Resource advantage theory , Reverse innovation , Product frugality , Scale development , Multi-method , Developing markets
Abstract: The present dissertation provides two explorative studies (Studies 1 and 2), which add to the understanding of BOP innovation capability and reverse innovation, as well as one quantitative scale development study (Study 3), which develops a comprehensive conceptualization and operationalization of product frugality.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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