|
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda, Sergej von
|
Document Type:
|
Doctoral dissertation
|
|
Year of publication:
|
2017
|
|
Place of publication:
|
Mannheim
|
|
University:
|
Universität Mannheim
|
|
Evaluator:
|
Kuester, Sabine
|
|
Date of oral examination:
|
25 April 2017
|
|
Publication language:
|
English
|
|
Institution:
|
Business School > Marketing & Innovation (Kuester 2005-)
|
|
Subject:
|
330 Economics
|
|
Subject headings (SWD):
|
Innovation , Capability-System , Marktentwicklung
|
|
Keywords (English):
|
Bottom of the pyramid (BOP) , Emerging markets , Innovation development , Capabilities , Capability development , Resource advantage theory , Reverse innovation , Product frugality , Scale development , Multi-method , Developing markets
|
|
Abstract:
|
The present dissertation provides two explorative studies (Studies 1 and 2), which add to the understanding of BOP innovation capability and reverse innovation, as well as one quantitative scale development study (Study 3), which develops a comprehensive conceptualization and operationalization of product frugality.
|
 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
 Search Authors in
You have found an error? Please let us know about your desired correction here: E-Mail
Actions (login required)
 |
Show item |
|
|
