Development process for business model innovations : same, same or different?


Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine


Additional URL: http://toc.proceedings.com/35263webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 28
Page range: B-16
Conference title: AMA Winter Marketing Academic Conference 2017
Location of the conference venue: Orlando, FL
Date of the conference: 17.-19.02.2017
Author/Publisher of the book
(only the first ones mentioned)
:
Chandy, Rajesh
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-5108-4406-3
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]


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