Reverse innovation : how to use emerging markets as a source of corporate competitive advantage

Additional URL:	http://toc.proceedings.com/35263webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2017
Book title:	AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	28
Page range:	I-3
Conference title:	AMA Winter Marketing Academic Conference 2017
Location of the conference venue:	Orlando, FL
Date of the conference:	17.-19.02.2017
Publisher:	Chandy, Rajesh
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-5108-4406-3
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Janda, Sergej von

, Schuhmacher, Monika C. and Kuester, Sabine

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