Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid


Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine


URL: http://gyroconference.event123.no/BI/EMAC2016/pop....
Document Type: Conference or workshop publication
Year of publication: 2016
Book title: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016
Page range: 74
Conference title: 2016 EMAC Conference
Location of the conference venue: Oslo, Norway
Date of the conference: 24.-27.05.2016
Author/Publisher of the book
(only the first ones mentioned)
:
Knoeferle, Klemens
Place of publication: Oslo
Publishing house: BI Norwegian Business School
ISBN: 978-82-8247-284-5 , 978-82-8247-285-2
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Conference or workshop publication]


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