I feel you! How catching on emotions via online customer reviews affects innovation adoption


Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2017
Conference title: 46th EMAC Annual Conference
Location of the conference venue: Groningen, Netherlands
Date of the conference: 23.-26.05.2017
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Konya-Baumbach, Elisa ORCID: https://orcid.org/0000-0002-7990-8542, Viehrig, Ryan and Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 I feel you! How catching on emotions via online customer reviews affects innovation adoption. (2017) 46th EMAC Annual Conference (Groningen, Netherlands) [Conference presentation]


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