I feel you! How catching on emotions via online customer reviews affects innovation adoption

Document Type:	Conference presentation
Year of publication:	2017
Conference title:	46th EMAC Annual Conference
Location of the conference venue:	Groningen, Netherlands
Date of the conference:	23.-26.05.2017
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine

Google Scholar: Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine

ORCID: Konya-Baumbach, Elisa

; Viehrig, Ryan ; Kuester, Sabine

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