I feel you! How catching on emotions via online customer reviews affects innovation adoption

Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2017
Conference title: 46th EMAC Annual Conference
Location of the conference venue: Groningen, Netherlands
Date of the conference: 23.-26.05.2017
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item