Exploiting big data for customer and retailer benefits : a study of emerging mobile checkout scenarios

Aloysius, John A. ; Höhle, Hartmut ; Venkatesh, Viswanath

DOI: https://doi.org/10.1108/IJOPM-03-2015-0147
URL: https://www.researchgate.net/publication/299486898...
Additional URL: http://www.emeraldinsight.com/doi/full/10.1108/IJO...
Document Type: Article
Year of publication: 2016
The title of a journal, publication series: International Journal of Operations & Production Management : IJOPM
Volume: 36
Issue number: 4
Page range: 467-486
Place of publication: Bingley
Publishing house: Emerald
ISSN: 0144-3577
Publication language: English
Institution: Business School > Enterprise Systems (Höhle 2017-)
Subject: 330 Economics
650 Management

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

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