Investigating antecedents and stage-specific effects of customer integration intensity on new product successSchuhmacher, Monika C. ; Kuester, Sabine ; Hanker, Anna-Lena
BASE:
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Hanker, Anna-Lena ORCID: Schuhmacher, Monika C., Kuester, Sabine ![]()
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