Investigating antecedents and stage-specific effects of customer integration intensity on new product success

Schuhmacher, Monika C. ; Kuester, Sabine ; Hanker, Anna-Lena

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Document Type: Article
Year of publication: 2018
The title of a journal, publication series: International Journal of Innovation Management : IJIM
Volume: 22
Issue number: 4
Place of publication: Singapur [u.a.]
Publishing house: World Scientific
ISSN: 1363-9196 , 1757-5877
Publication language: German
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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