Investigating antecedents and stage-specific effects of customer integration intensity on new product success


Schuhmacher, Monika C. ; Kuester, Sabine ; Hanker, Anna-Lena


DOI: https://doi.org/10.1142/S1363919618500329
URL: https://www.researchgate.net/publication/320563139...
Additional URL: https://www.worldscientific.com/doi/10.1142/S13639...
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: International Journal of Innovation Management : IJIM
Volume: 22
Issue number: 4
Place of publication: Singapur [u.a.]
Publishing house: World Scientific
ISSN: 1363-9196 , 1757-5877
Publication language: German
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hanker, Anna-Lena (2018) Investigating antecedents and stage-specific effects of customer integration intensity on new product success. International Journal of Innovation Management : IJIM Singapur [u.a.] 22 4 [Article]


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