Reversing gears : Inverting the innovation-flow paradigm with reverse innovation

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine

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Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Research-Technology Management
Volume: 61
Issue number: 1
Page range: 46-57
Place of publication: Abingdon
Publishing house: Routledge, Taylor & Francis
ISSN: 1930-0166 , 0895-6308
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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