How consumers react to brand generated sustainability messages communicated via social media

Edinger-Schons, Laura Marie ; Willeke, Ornella

Document Type: Conference presentation
Year of publication: 2017
Conference title: CSR Communication Conference
Location of the conference venue: Vienna, Austria
Date of the conference: 23.09.2017
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

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