Getting the ‘Right’ CSR Insurance : When CSR Activities Buffer or Bolster the Adverse Impact of Corporate Scandals on Marketing Outcomes

Document Type:	Conference presentation
Year of publication:	2017
Conference title:	CSR Communication Conference
Location of the conference venue:	Vienna, Austria
Date of the conference:	23. September 2017
Publication language:	English
Institution:	Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject:	330 Economics

BASE: Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie

Google Scholar: Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie

ORCID: Güntürkün, Pascal, Haumann, Till and Edinger-Schons, Laura Marie

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