Getting the ‘Right’ CSR Insurance : When CSR Activities Buffer or Bolster the Adverse Impact of Corporate Scandals on Marketing Outcomes

Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie

Document Type: Conference presentation
Year of publication: 2017
Conference title: CSR Communication Conference
Location of the conference venue: Vienna, Austria
Date of the conference: 23. September 2017
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

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