Meat is Murder! How Guilt Appeals Work


Edinger-Schons, Laura Marie ; Mende, Gina ; Sipilä, Jenni



Document Type: Conference presentation
Year of publication: 2017
Conference title: AMA Winter Marketing Educators' Conference
Location of the conference venue: Orlando, FL
Date of the conference: February 2017
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics




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Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Mende, Gina ; Sipilä, Jenni Meat is Murder! How Guilt Appeals Work. (2017) AMA Winter Marketing Educators' Conference (Orlando, FL) [Conference presentation]


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