Joining virtual brand communities : does every honeymoon have it's hangover?

Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian

Document Type: Conference presentation
Year of publication: 2016
Conference title: CIARG Conference
Location of the conference venue: Henley-on-Thames, GB
Date of the conference: 02.-04.09.2016
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

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