Joining virtual brand communities : does every honeymoon have it's hangover?

Document Type:	Conference presentation
Year of publication:	2016
Conference title:	CIARG Conference
Location of the conference venue:	Henley-on-Thames, GB
Date of the conference:	02.-04.09.2016
Publication language:	English
Institution:	Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject:	330 Economics

BASE: Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian

Google Scholar: Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian

ORCID: Mende, Gina, Edinger-Schons, Laura Marie

, Wieseke, Jan and Schmitz, Christian

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