Joining virtual brand communities : does every honeymoon have it's hangover?


Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian


Document Type: Conference presentation
Year of publication: 2016
Conference title: CIARG Conference
Location of the conference venue: Henley-on-Thames, GB
Date of the conference: 02.-04.09.2016
Publication language: English
Institution: Business School > Corporate Social Responsibility (Edinger-Schons 2015-)
Subject: 330 Economics




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Mende, Gina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian Joining virtual brand communities : does every honeymoon have it's hangover? (2016) CIARG Conference (Henley-on-Thames, GB) [Conference presentation]


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