Scrooge posing as Mother Theresa : a portfolio approach to externally versus internally oriented CSR strategies


Edinger-Schons, Laura Marie ; Spanjol, Jelena ; Scheidler, Sabrina



Document Type: Conference presentation
Year of publication: 2015
Conference title: AMA Summer Marketing Educators' Conference 2015
Location of the conference venue: Chigaco, IL
Date of the conference: 14.-16.08.2015
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics




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