Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting

Scheidler, Sabrina ; Edinger-Schons, Laura Marie ; Wieseke, Jan

Document Type: Conference or workshop publication
Year of publication: 2016
Book title: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 27
Page range: L-17
Conference title: AMA Winter Marketing Educators' Conference 2016
Location of the conference venue: Las Vegas, NV
Date of the conference: 26.-28.02.2016
Publisher: Hennig-Thurau, Thosten
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-5108-2367-9
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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