Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting


Scheidler, Sabrina ; Edinger-Schons, Laura Marie ; Wieseke, Jan



URL: http://toc.proceedings.com/30523webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2016
Book title: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 27
Page range: L-17
Conference title: AMA Winter Marketing Educators' Conference 2016
Location of the conference venue: Las Vegas, NV
Date of the conference: 26.-28.02.2016
Publisher: Hennig-Thurau, Thosten
Place of publication: Chicago, Ill. ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-5108-2367-9
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Scheidler, Sabrina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting. Hennig-Thurau, Thosten AMA Educators' Proceedings 27 L-17 In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016 (2016) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2016 (Las Vegas, NV) [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item