Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable Products

Edinger-Schons, Laura Marie ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan

Document Type: Conference presentation
Year of publication: 2015
Conference title: AMA Summer Marketing Educators' Conference
Location of the conference venue: Chigaco, IL
Date of the conference: 14.-16.08.2015
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

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