Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable Products


Edinger-Schons, Laura Marie ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan



Document Type: Conference presentation
Year of publication: 2015
Conference title: AMA Summer Marketing Educators' Conference
Location of the conference venue: Chigaco, IL
Date of the conference: 14.-16.08.2015
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics




+ Citation Example and Export

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable Products. (2015) AMA Summer Marketing Educators' Conference (Chigaco, IL) [Conference presentation]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item