"I don’t buy your story!" A field experimental study of the detrimental effects of narrative story telling in Corporate Social Responsibility communication

Edinger-Schons, Laura Marie ; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan

URL: https://kuleuvencongres.be/EMAC2015/w/files/progra...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Collaboration in research : EMAC 2015, Leuven, May 26-29
Page range: 151
Conference title: EMAC 2015
Location of the conference venue: Leuven, NL
Date of the conference: 26.-29.05.2015
Place of publication: Leuven
Publishing house: EMAC
ISBN: 978-90-823-8330-0
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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