Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through Marketing Communication Strategies

Document Type:	Conference presentation
Year of publication:	2014
Conference title:	CIARG Conference
Location of the conference venue:	Amsterdam, NL
Date of the conference:	05.-07.09.2014
Publication language:	English
Institution:	Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject:	330 Economics

BASE: Edinger-Schons, Laura Marie ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan

Google Scholar: Edinger-Schons, Laura Marie ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan

ORCID: Edinger-Schons, Laura Marie

, Sen, Sankar, Mende, Gina and Wieseke, Jan

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