Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through Marketing Communication Strategies

Edinger-Schons, Laura Marie ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan

Document Type: Conference presentation
Year of publication: 2014
Conference title: CIARG Conference
Location of the conference venue: Amsterdam, NL
Date of the conference: 05.-07.09.2014
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

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