Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity


Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie



URL: http://toc.proceedings.com/22402webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2014
Book title: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 25
Page range: N-2
Conference title: AMA Winter Marketing Educators' Conference 2014
Location of the conference venue: Orlando, FL
Date of the conference: 21.-23.02.2014
Publisher: Hunter, Gary
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-63266-588-1
ISSN: 0888-1839
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity. Hunter, Gary AMA Educators' Proceedings 25 N-2 In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2014 (Orlando, FL) [Conference or workshop publication]


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