"Walk the talk" - how symbolic and substantive corporate social responsibility actions affect firms' sustainable financial performance depending on stakeholder proximity

Steinmeier, Maria ; Edinger-Schons, Laura Marie

URL: http://toc.proceedings.com/22402webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2014
Book title: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 25
Page range: M-19
Conference title: AMA Winter Marketing Educators' Conference 2014
Location of the conference venue: Orlando, FL
Date of the conference: 21.-23.02.2015
Publisher: Hunter, Gary
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-63266-588-1
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item