Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication

URL:	http://toc.proceedings.com/19018webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	24
Page range:	57
Conference title:	AMA Winter Marketing Educators' Conference 2013
Location of the conference venue:	Las Vegas, NV
Date of the conference:	15.-17.02.2013
Publisher:	Rindfleisch, Aric
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-62748-887-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject:	330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Wieseke, Jan ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina

Google Scholar: Wieseke, Jan ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina

ORCID: Wieseke, Jan ; Edinger-Schons, Laura Marie

; Scheidler, Sabrina

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