Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication


Wieseke, Jan ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina



URL: http://toc.proceedings.com/19018webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 24
Page range: 57
Conference title: AMA Winter Marketing Educators' Conference 2013
Location of the conference venue: Las Vegas, NV
Date of the conference: 15.-17.02.2013
Publisher: Rindfleisch, Aric
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-62748-887-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication. Rindfleisch, Aric AMA Educators' Proceedings 24 57 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2013 (Las Vegas, NV) [Conference or workshop publication]


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