There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations


Wieseke, Jan ; Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ; Strotmann, Wolf-Christian ; Weber, Daniel



URL: http://toc.proceedings.com/16628webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 23
Page range: 264
Conference title: AMA Winter Marketing Educators' Conference 2012
Location of the conference venue: St. Petersburg, FL
Date of the conference: 17.-19.02.2012
Publisher: Bharadwaj, Sunda
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 1-62276-649-0 , 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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