Pay what you want - successful in the long run? Conceptualization of a measurement model for a dynamic experimental study

Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ; Weber, Daniel ; Strotmann, Wolf-Christian

Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Conference proceedings : 5th Marketing Dynamics Conference, January 4-6th, 2009, University of Waikato, Hamilton, New Zealand
Page range: 56
Conference title: 5th Marketing Dynamics Conference
Location of the conference venue: Hamilton, NZ
Date of the conference: 04.-06.01.2009
Place of publication: Hamilton, NZ
Publishing house: University of Waikato, Waikato Management School
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

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