Joining virtual brand communities : does every honeymoon have it's hangover?

URL:	http://toc.proceedings.com/30523webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2016
Book title:	What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	27
Page range:	C-96
Conference title:	AMA Winter Marketing Educators' Conference 2016
Location of the conference venue:	Las Vegas, NV
Date of the conference:	26.-28.02.2016
Publisher:	Hennig-Thurau, Thosten
Place of publication:	Chicago, Ill. ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-5108-2367-9
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Sustainable Business (Edinger-Schons 2015-2022)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian

Google Scholar: Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian

ORCID: Mende, Gina ; Edinger-Schons, Laura Marie

; Wieseke, Jan ; Schmitz, Christian

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