We are (not) all the same! A differentiated look at the BOP consumer market

URL:	https://www.ama.org/academics/Documents/2018%20Win...
Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	29
Page range:	B4-B5
Conference title:	2018 AMA Winter Academic Conference
Location of the conference venue:	New Orleans, LA
Date of the conference:	23.-25.2.2018
Publisher:	Goldenberg, Jacob
Place of publication:	Chicago, IL
Publishing house:	American Marketing Association
ISBN:	978-0-87757-367-8
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine

Google Scholar: Janda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine

ORCID: Janda, Sergej von

, Hillebrand, Christina and Kuester, Sabine

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