We are (not) all the same! A differentiated look at the BOP consumer market


Janda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine


URL: https://www.ama.org/academics/Documents/2018%20Win...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 29
Page range: B4-B5
Conference title: 2018 AMA Winter Academic Conference
Location of the conference venue: New Orleans, LA
Date of the conference: 23.-25.2.2018
Author/Publisher of the book
(only the first ones mentioned)
:
Goldenberg, Jacob
Place of publication: Chicago, IL
Publishing house: American Marketing Association
ISBN: 978-0-87757-367-8
ISSN: 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina ; Kuester, Sabine ORCID: 0000-0003-0985-2288 We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Conference or workshop publication]


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