How pricing teams develop effective pricing strategies for new products


Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine


DOI: https://doi.org/10.1111/jpim.12444
URL: https://onlinelibrary.wiley.com/doi/10.1111/jpim.1...
Additional URL: https://www.ingentaconnect.com/content/bpl/jpim
Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Journal of Product Innovation Management
Volume: 36
Issue number: 1
Page range: 66-86
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) How pricing teams develop effective pricing strategies for new products. Journal of Product Innovation Management Oxford 36 1 66-86 [Article]


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