How pricing teams develop effective pricing strategies for new products

DOI:	https://doi.org/10.1111/jpim.12444
URL:	https://onlinelibrary.wiley.com/doi/10.1111/jpim.1...
Additional URL:	https://www.ingentaconnect.com/content/bpl/jpim
Document Type:	Article
Year of publication:	2019
The title of a journal, publication series:	The Journal of Product Innovation Management
Volume:	36
Issue number:	1
Page range:	66-86
Place of publication:	Oxford
Publishing house:	Wiley-Blackwell
ISSN:	0737-6782 , 1540-5885
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

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