A friendly turn: advertising bias in the news media

Focke, Florens ; Niessen-Ruenzi, Alexandra ; Ruenzi, Stefan

DOI: https://doi.org/10.2139/ssrn.2741613
URL: https://papers.ssrn.com/sol3/papers.cfm?abstract_i...
Additional URL: https://www.researchgate.net/publication/315031762...
Document Type: Working paper
Year of publication: 2016
The title of a journal, publication series: SSRN Working Paper Series
Place of publication: Rochester, NY
Publication language: English
Institution: Business School > ABWL u. Corporate Governance (Niessen-Ruenzi 2012-)
Subject: 330 Economics
Abstract: This paper investigates whether newspapers report more favorably about advertising corporate clients than about other firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that advertising leads to more positive press coverage. This advertising bias in reporting is found to be mitigated but not eliminated by newspapers' reputational concerns. Advertising bias manifests particularly in less negative reporting of a newspaper about bad news events of its advertising clients as compared to firms not advertising in this newspaper. Our findings cast doubt on the independence of the press from corporate pressure.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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