Nonprofit brand strength : what is it? How is it measured? What are its outcomes?


Wymer, Walter ; Gross, Hellen P. ; Helmig, Bernd



DOI: https://doi.org/10.1007/s11266-015-9641-8
URL: https://link.springer.com/article/10.1007%2Fs11266...
Additional URL: https://www.researchgate.net/publication/282612675...
Document Type: Article
Year of publication: 2016
The title of a journal, publication series: Voluntas : international journal of voluntary and nonprofit organizations
Volume: 27
Issue number: 3
Page range: 1448-1471
Place of publication: Dordrecht [u.a.]
Publishing house: Springer Science + Business Media B.V.
ISSN: 0957-8765 , 1573-7888
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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