Nonprofit brand strength : what is it? How is it measured? What are its outcomes?

Wymer, Walter ; Gross, Hellen P. ; Helmig, Bernd

DOI:	https://doi.org/10.1007/s11266-015-9641-8
URL:	https://link.springer.com/article/10.1007%2Fs11266...
Additional URL:	https://www.researchgate.net/publication/282612675...
Document Type:	Article
Year of publication:	2016
The title of a journal, publication series:	Voluntas : International Journal of Voluntary and Nonprofit Organizations
Volume:	27
Issue number:	3
Page range:	1448-1471
Place of publication:	Dordrecht [u.a.]
Publishing house:	Springer Science + Business Media B.V.
ISSN:	0957-8765 , 1573-7888
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Wymer, Walter ; Gross, Hellen P. ; Helmig, Bernd

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