Long-term consumer responses to dynamic pricing

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

Document Type: Conference presentation
Year of publication: 2018
Conference title: 8th annual Theory + Practice in Marketing (TPM) Conference
Location of the conference venue: Los Angeles, CA
Date of the conference: 17.05.2018
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics

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