Long-term consumer responses to dynamic pricing


Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd


Document Type: Conference presentation
Year of publication: 2018
Conference title: 8th annual Theory + Practice in Marketing (TPM) Conference
Location of the conference venue: Los Angeles, CA
Date of the conference: 17.05.2018
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics




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Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd Long-term consumer responses to dynamic pricing. (2018) 8th annual Theory + Practice in Marketing (TPM) Conference (Los Angeles, CA) [Conference presentation]


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