Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian

Document Type: Conference or workshop publication
Year of publication: 2017
Book title: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 28
Page range: I-15-I-16
Conference title: Summer AMA Conference 2017
Location of the conference venue: San Francisco, CA
Date of the conference: 4.-6.08.2017
Publisher: Haws, Kelly L.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-5108-5243-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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