Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it

URL:	http://toc.proceedings.com/37341webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2017
Book title:	Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	28
Page range:	I-15-I-16
Conference title:	Summer AMA Conference 2017
Location of the conference venue:	San Francisco, CA
Date of the conference:	4.-6.08.2017
Publisher:	Haws, Kelly L.
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-5108-5243-3
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian

Google Scholar: Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian

ORCID: Gwinner, Olivia ; Vomberg, Arnd

; Homburg, Christian

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