How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment


Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd



URL: http://toc.proceedings.com/37341webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 28
Page range: D-88-D-89
Conference title: Summer AMA Conference 2017
Location of the conference venue: San Francisco, CA
Date of the conference: 4.-6.08.2017
Author/Publisher of the book
(only the first ones mentioned)
:
Haws, Kelly L.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-5108-5243-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment. Haws, Kelly L. AMA Educators' Proceedings 28 D-88-D-89 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Conference or workshop publication]


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